Product Development


It was at Sportsmed, one of New Zealand’s leading Sports Medicine clinics that the development of Footbionics began. Sick of patients complaining of tolerance problems when using other prefabricated devices, podiatrist Greg Woolman addressed each issue that patients disliked. In consultation with other sports podiatrists, physio's and patients, Footbionics created an orthotic from scratch that met the needs of their active clientele.   

Footbionics continue to evolve with consultation from many podiatrists as well as patient feedback. Our philosophy is simple in that we want to develop and maintain a product that is superior to anything else on the market. The orthotic industry has products that have remained relatively unchanged for decades. Footbionics have completely revolutionised the way practitioners think and use orthotic therapy. Surprisingly we are one of the few companies to embrace this technology.

“The great thing about our product is that is we are still evolving it”. We were one of the first commercial manufacturers to use OrthoLite foam, Poron, and Plastazote in our range. Look at our latest additions for example, Merino covers and Sugarcane EVA foam. There are no orthotic manufacturers doing what we are doing.
Like athletic shoes, we will never be satisfied with the final product – evolution is a critical element in our development”. Regular product and prototype feedback is obtained via the large number of clinicians using Footbionics. Patients also provide very valuable information for us to refine our range. Their comments are just as important for us as they wear and test drive the product on a day to day basis.

Research and development is the most important component of any orthotic design and is critical to get a product to its final production phase.
Every single Footbionic model has been improved since we first started manufacture 16 years ago. We have improved our fabrics, mould shape, foam materials, and even raw foam ingredients. There are many prototypes that we produce purely for testing with many never getting past the first testing phase.
We enjoy testing different materials and foam combinations – it’s also very much the fun part of our work.